“Alis volat propriis” which is Latin for “She Flies With Her Own Wings” is Oregons’ state motto. Founded in 1859, Oregon and its residents have always exemplified timeless values such as environmental sustainability, exploration and self-sufficiency. A prime example of someone embodying these principles is Tim Leatherman. He and his wife are the founders of LEATHERMAN; a Portland-based company that provides people across the world with tools that will prepare them for the expected and unexpected.
Besides making quality products, LEATHERMAN deeply believes not only utilizing the environment around them but sustaining it as well. In doing so, people will have more places to explore, creating a need and want for superior products. With companies like LEATHERMAN, people are able to showcase what it means to be an Oregonian including what their key principles are, which will hopefully resonate with the rest of the world-an ideological manifest destiny.
Oregonians are not only pioneers, but they are innovators-constantly seeking to find or make something that others have yet to experience. Though Oregonians have big ideas, they want to preserve their identity and stay true to their roots.
Thanks for the post. You make me wonder if there might be a suggestion you have for other Oregon brands. Maybe an idea of what they should try and why, based on what you learned from Leatherman? I’d be interested in your thoughts.