How do you brand a state that is home to a population of 4,000,000 and a rich 200 year old history? We believe that the best way is to look at the successful brands that have established themselves here and use them as building blocks to create an overarching idea of what this place is all about.
Fortunately for us, “this place” is the state of Oregon. It offers a diverse set of thinkers and makers that have descended from pioneers. True pioneers. The 4 million that make up this state are proud to be an Oregonian and therefore create proud brands for their Oregonian products.
We examined these various brands in order to categorize them and uncover what attributes shine the brightest. After analyzing several award winning and innovative brands that are 100% made in Oregon, we gained the biggest insight on the state.
Oregon stands for adventure and is creative, natural, and distinguishable.
These characteristics embody everything and everyone that is made in Oregon. To learn more about why these characteristics stand true, check out our website here. This is our call for consumers and entrepreneurs to continue to take pride in this state and to support what is made in Oregon.
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