We started with the question: Are Oregon consumers really different than any other consumer? If so, what makes Oregon a unique place to brand a company and be successful? As we talked to industry professionals we were informed that in their experience Oregon consumers were not different, but they encouraged us to continue our research. Through qualitative and quantitative interviews we found many unique qualities and values that Oregonians share to set them apart. Lifestyle, Local, and Loyalty continued to show up through our research. All of which were persistent in their connection to Oregonians fascination and pursuit of innovation.
Find out more about the in-depth research we inducted through interviews by clicking the link below:
https://www.youtube.com/watch?v=ry1fVZ2oPfc
Through intensive insight planning our group was able to find that there is something deep with in Oregonian’s DNA that makes them worth businesses’ time. There are values that make Oregonians more valuable in the global market. Oregonians are interested in those who can be loyal to them yet create new ways to do it. Oregonians value those who can reinvent approaches to give back to their local community, while keep up with their innovated lifestyle in pursuit of a better global economy.
Click on the link below to see our project brief:
