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Author: vtaufer@uoregon.edu

Rich in Independent Spirit

2014/11/13vtaufer@uoregon.edu Leave a Comment

Q: What is it that make Oregon Brands Unique? A: “Independent Spirit.” Without missing a beat, Michael Morrow and Philip Mascher of Nutcase Helmets in Portland, Oregon agree that the most valuable quality of Oregon Brands is the Independent Spirit.… Continue Reading →

Blog 3, Central

Account Planning is the Key to Effective Advertising

2014/10/29vtaufer@uoregon.edu Leave a Comment

The problem many companies experience is that their focus lies heavily on profits first and people second.  This way of thinking is a sure-fire way to ruin a business.  Jason Ehrlich, a skilled advertising professional who has experience with transforming… Continue Reading →

Blog 2, Central

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