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Blog 1

Be Prepared By Taking Risks

2014/10/23jsmith8@uoregon.edu Leave a Comment

Put on your imagination hats because it’s story time. It’s a nine-month European excursion in the 1970’s. (Cue The Who’s music) You’ve successfully helped your beau (translation: bae) save their parents from a refugee camp and this excursion is to… Continue Reading →

Blog 1, Wilamette Valley

Loyalty Through Locality

2014/10/23abaysa@uoregon.edu 1 Comment

Leatherman, a brand born from adversity in the mind of Tim Leatherman on July 7th, 1983, manufactures a variety of multi-purpose tools designed for the “do it yourselfer in everyone”. While traveling abroad, Leatherman was inspired to create a tool… Continue Reading →

Blog 1, Eastern

Word of Mouth: The Oregonian Advertising Strategy

2014/10/23jakec@uoregon.edu Leave a Comment

As an adventurer, you have to be prepared for the expected and the unexpected.  Whether it be through the daily task of work or a once-in-a-lifetime risk taking experience, Leatherman allows their customers to hold adventure in their hands with… Continue Reading →

Blog 1, Central

Tidal Wave Branding

2014/10/23Jamie Price 1 Comment

I have heard that brands are storytellers. Brands tell their story in an incredibly unique way, moving people and making them feel a sense of affinity for a specific brand. After listening to Anthony Perez, creative director for Leatherman, I… Continue Reading →

Blog 1, Portland

Alis Volat Propriis

2014/10/23mpyle@uoregon.edu 1 Comment

“Alis volat propriis” which is Latin for “She Flies With Her Own Wings” is Oregons’ state motto. Founded in 1859, Oregon and its residents have always exemplified timeless values such as environmental sustainability, exploration and self-sufficiency. A prime example of… Continue Reading →

Blog 1, Coast

Born in Oregon. Made for Oregon.

2014/10/23hughes3@uoregon.edu Leave a Comment

It was essentially born out of the common quarter-life crisis. You know what we’re talking about: the nagging feeling that you were meant to do something more, something better with your life.  Native Oregonian Tim Leatherman, back from a 9… Continue Reading →

Blog 1, Gorge

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