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Central Oregon: Brew Your Life Here

2015/03/15Allie Hardy Leave a Comment

By Allie Hardy | Jocelyn Otani | Karissa Wilburn | Harley Garner | Sam Saunders Creative Brief What’s the job? Influence professionals to choose Central Oregon as a viable place to build their career over larger metropolitan areas such as… Continue Reading →

Central, Project 2

Central Oregon: The Silicon Valley of the PNW

2015/02/09Allie Hardy 1 Comment

Central Oregon: The Silicon Valley of the PNW By Allie Hardy | Jocelyn Otani |Karissa Wilburn | Harley Garner | Sam Saunders In Central Oregon, young entrepreneurs can find an ideal home to establish their brand by making use of the… Continue Reading →

Central, Project 1

3 Things Dutch Bros. Did “Wrong”

2014/12/06Chandler Leave a Comment

Dutch Bros. is a brand that has stayed true to their Oregon roots by encompassing what it means to be a successful Oregon Brand: lifestyle, locality, and loyalty. We came up with 3 “wrongs” that makes Dutch Bros. the right… Continue Reading →

Central, Project 2

Glory Bee is the Buzz Around Town

2014/11/20Chandler Leave a Comment

Oregon is a state rich in innovation and culture with the spirit of pioneering at its core for local businesses. Often times, those core values can become overshadowed by the desire to grow too big, too fast. However, many small… Continue Reading →

Blog 4, Central

Rich in Independent Spirit

2014/11/13vtaufer@uoregon.edu Leave a Comment

Q: What is it that make Oregon Brands Unique? A: “Independent Spirit.” Without missing a beat, Michael Morrow and Philip Mascher of Nutcase Helmets in Portland, Oregon agree that the most valuable quality of Oregon Brands is the Independent Spirit.… Continue Reading →

Blog 3, Central

Oregon Is Worth It

2014/11/07Chandler Leave a Comment

 We started with the question: Are Oregon consumers really different than any other consumer? If so, what makes Oregon a unique place to brand a company and be successful?  As we talked to industry professionals we were informed that in… Continue Reading →

Central, Project 1

Account Planning is the Key to Effective Advertising

2014/10/29vtaufer@uoregon.edu Leave a Comment

The problem many companies experience is that their focus lies heavily on profits first and people second.  This way of thinking is a sure-fire way to ruin a business.  Jason Ehrlich, a skilled advertising professional who has experience with transforming… Continue Reading →

Blog 2, Central

Word of Mouth: The Oregonian Advertising Strategy

2014/10/23jakec@uoregon.edu Leave a Comment

As an adventurer, you have to be prepared for the expected and the unexpected.  Whether it be through the daily task of work or a once-in-a-lifetime risk taking experience, Leatherman allows their customers to hold adventure in their hands with… Continue Reading →

Blog 1, Central

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