Though money is important, trust from the client is even more imperative. Jason Ehrlich, founder of Yonder, an advertising agency in Newberg, Oregon, believes that building a deep connection with the people who hired his agency is crucial for developing a smart campaign. He discusses that to get to the essence of the brand, he needs to pick the brains of the people who know the brand best. To do so, team members from Yonder and the top executives from the client pack up a car and head to the woods. Over three days, they would discuss the brand in all aspects. Through this process, both parties are building trust with each other. With trust, the agency can create and execute a well thought out plan that serves the brand in the best way possible, resulting in a happier client and bigger pay day.
Relating this to Oregon, it can be argued that the consumers that reside in the state are more likely to spend more on a locally made product rather than one that’s made elsewhere in the world. This is founded on the idea that Oregonians share the same values as one another and will act in ways that to promote that. Ultimately, it is important for an Oregon brand to hire an Oregon based advertising agency to implement a campaign that communicates ideologies that consumers already embody so trust is continually reestablished.
Molly, Ryan, Shelby, Mac, Sal, and Ray
