There is something that lies in the undercurrent of all Oregon brands. Its true identity is unknown, but it is spoken of with a renegade spirit, as if it were a story of some mythical legend. It is this true identity that we were in search for.
After delving into the intricacies of what this “Oregonness” really was we developed a 10.5 step-by-step process on what it takes to be a successful Oregon brand. It is not one step, but the compiling of each step that creates an understanding of that sought after Oregon brand DNA. That elusive rebel spirit.
