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Author: jerdin@uoregon.edu

Distinguishing Oregon

2014/11/04jerdin@uoregon.edu Leave a Comment

Made in Oregon’s mission statement claims that there are four distinguishable traits about Oregon that create the Oregon spirit. We felt that these traits, creative, earth friendliness, quality and adventure must be embedded in the brands that have been started… Continue Reading →

Eastern, Project 1

Bravely Imagine

2014/10/30jerdin@uoregon.edu Leave a Comment

Even the great brands lose steam. Become forgotten. Get lost behind an identity that has become mangled and confused. Often the brave pioneers and genius innovators cannot keep up when other brands dilute the market.  After two and a half… Continue Reading →

Blog 2, Eastern advertising, bravely, husky, imagine, Jason Ehrlich, liners, oregon, yonder

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