“Oregon is about quality, naturalist, and holistic living,” Bonnie Larson, marketer at GloryBee expressed regarding the desire of a true Oregon brand. However, Oregon is not just about nature and a hippy facade. Oregon is an innovative, pioneer-spirited, driven state… Continue Reading
The advertising industry today resides in a place that is unexplained to most. Outsiders of the creative process may find themselves asking: What do people in advertising really do? and Why do companies pay millions of dollars for campaigns? People… Continue Reading
I have heard that brands are storytellers. Brands tell their story in an incredibly unique way, moving people and making them feel a sense of affinity for a specific brand. After listening to Anthony Perez, creative director for Leatherman, I… Continue Reading