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Eastern Oregon: The Brand Identity

2015/03/16aezhari@uoregon.edu Leave a Comment

Creative Brief: Agency: Andy Advertising Client: Eastern Oregon Job #: 1 What’s the job? We are branding what it means to be agricultural opportunists in Eastern Oregon with the intention of drawing in ambitious people from metropolitan areas. Agricultural opportunists… Continue Reading →

Eastern, Project 2

Eastern Oregon

2015/02/09aezhari@uoregon.edu Leave a Comment

Eastern Oregon: A Treasure Ready To Be Found. Rooted in history; growing from necessity. Eastern Oregon is home to brands that develop the region and bridge the gap between old and new. These brands fulfill the needs of the people… Continue Reading →

Eastern, Project 1

Ingredients for Healthy Living

2014/11/20eoconne2@uoregon.edu Leave a Comment

   Dick and Pat Turanski created GloryBee in 1975. After selling locally made honey out of their garage, and with a vision of providing quality ingredients to everyone, Dick and Pat expanded their company to more than just honey. By… Continue Reading →

Blog 4, Eastern #UOcreativestrat, GloryBee, health

Scaling Without Breaking the Scale

2014/11/13giltinan@uoregon.edu Leave a Comment

Enabling the growth of a brand while staying true to its core values is a common problem that start-up companies deal with today. There are many growing pains that occur when up-scaling a business and often businesses fail because they… Continue Reading →

Blog 3, Eastern #UOcreativestrat, growing, Michael Morrow, Nutcase, Philip Mascher, scaling

Distinguishing Oregon

2014/11/04jerdin@uoregon.edu Leave a Comment

Made in Oregon’s mission statement claims that there are four distinguishable traits about Oregon that create the Oregon spirit. We felt that these traits, creative, earth friendliness, quality and adventure must be embedded in the brands that have been started… Continue Reading →

Eastern, Project 1

Bravely Imagine

2014/10/30jerdin@uoregon.edu Leave a Comment

Even the great brands lose steam. Become forgotten. Get lost behind an identity that has become mangled and confused. Often the brave pioneers and genius innovators cannot keep up when other brands dilute the market.  After two and a half… Continue Reading →

Blog 2, Eastern advertising, bravely, husky, imagine, Jason Ehrlich, liners, oregon, yonder

Loyalty Through Locality

2014/10/23abaysa@uoregon.edu 1 Comment

Leatherman, a brand born from adversity in the mind of Tim Leatherman on July 7th, 1983, manufactures a variety of multi-purpose tools designed for the “do it yourselfer in everyone”. While traveling abroad, Leatherman was inspired to create a tool… Continue Reading →

Blog 1, Eastern

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