Josh Mozingo | Jacob Stitzel | Darin Shelstad | Janda Barber Creative Brief What’s the job? Develop a brand that best represents the Oregon Coast. Who’s the audience? Our target is the “decision-making” dad of the family. Todd is… Continue Reading
The Oregon Coast is best described as diverse. Each section of the coast has its own flair that adds to the unique qualities the Oregon Coast has to offer. From the north all the way down south, Oregon’s coastal range… Continue Reading
OregonBrews.com Oregon is Beer At Oregonbrews.com we created an interactive platform to shine light on the elements that have enabled the success of the craft brew market in Oregon for our target audience, aspiring brewers attempting to enter the market. Touching… Continue Reading
On Friday morning, our class was given the opportunity to hear from Bonnie Larson, lead marketer for GloryBee Foods, an international food distribution and supply company focusing on quality ingredients and goods. GloryBee was established in 1975 by Dick and… Continue Reading
Once a non-fashionable statement, helmets entered the scene as a canvas to Michael Morrow in 2000 when he left his dream job at Nike as a Creative Director. With a college degree in art, Michael set out to enter the… Continue Reading
oregonbrews.com/wordpress/ MENU OCTOBER 30, 2014 MISSION STATEMENT: To obtain a thorough understanding of the Oregon Craft Beer market, the brands within that market, and their role in the greater “Oregon brand.” Ultimately, our project is a developmental approach at the… Continue Reading
Though money is important, trust from the client is even more imperative. Jason Ehrlich, founder of Yonder, an advertising agency in Newberg, Oregon, believes that building a deep connection with the people who hired his agency is crucial for developing… Continue Reading
“Alis volat propriis” which is Latin for “She Flies With Her Own Wings” is Oregons’ state motto. Founded in 1859, Oregon and its residents have always exemplified timeless values such as environmental sustainability, exploration and self-sufficiency. A prime example of… Continue Reading