Background When we started researching the Willamette Valley, the one thing that we continuously found was how incredible the Pinot Noir was. We found numerous wine magazines and articles praising the quality of the wine. We decided to prove that… Continue Reading
Jackson Landgreen | Megan Loheed | Henry Cromett | Christian Lindsay CREATIVE BRIEF Agency: Team #6 (The Gorge) Client: The Columbia River Gorge Who’s the audience? The Athletic Nerd. Tech minded people who love outdoor recreation. They have a “Work… Continue Reading
Josh Mozingo | Jacob Stitzel | Darin Shelstad | Janda Barber Creative Brief What’s the job? Develop a brand that best represents the Oregon Coast. Who’s the audience? Our target is the “decision-making” dad of the family. Todd is… Continue Reading
Creative Brief: Agency: Andy Advertising Client: Eastern Oregon Job #: 1 What’s the job? We are branding what it means to be agricultural opportunists in Eastern Oregon with the intention of drawing in ambitious people from metropolitan areas. Agricultural opportunists… Continue Reading
By Allie Hardy | Jocelyn Otani | Karissa Wilburn | Harley Garner | Sam Saunders Creative Brief What’s the job? Influence professionals to choose Central Oregon as a viable place to build their career over larger metropolitan areas such as… Continue Reading
Group 3 Creative Brief What’s the job? To encourage entrepreneurs outside of Portland to start a small business in the city because it is a place where unique startups continue to be successful. Who’s the audience? Yvon lives in Medford,… Continue Reading
How do you brand a state that is home to a population of 4,000,000 and a rich 200 year old history? We believe that the best way is to look at the successful brands that have established themselves here and… Continue Reading
Dutch Bros. is a brand that has stayed true to their Oregon roots by encompassing what it means to be a successful Oregon Brand: lifestyle, locality, and loyalty. We came up with 3 “wrongs” that makes Dutch Bros. the right… Continue Reading
We wanted to take a historical approach to this project and look at the history of the Oregon Trail along with the history of a well-known Oregon brand, Danner. We believe that the rich history of the Oregon Trail complements… Continue Reading
Please click here for the full project Inspired by our research on Oregon brand identity, our team decided to build a model based on Oregon brand values and practices. We broke this down into 5 words: Sustainable, Weird, Independent, Rebellious… Continue Reading