Q: What is it that make Oregon Brands Unique? A: “Independent Spirit.” Without missing a beat, Michael Morrow and Philip Mascher of Nutcase Helmets in Portland, Oregon agree that the most valuable quality of Oregon Brands is the Independent Spirit.… Continue Reading
Once a non-fashionable statement, helmets entered the scene as a canvas to Michael Morrow in 2000 when he left his dream job at Nike as a Creative Director. With a college degree in art, Michael set out to enter the… Continue Reading
oregonbrews.com/wordpress/ MENU OCTOBER 30, 2014 MISSION STATEMENT: To obtain a thorough understanding of the Oregon Craft Beer market, the brands within that market, and their role in the greater “Oregon brand.” Ultimately, our project is a developmental approach at the… Continue Reading
We started with the question: Are Oregon consumers really different than any other consumer? If so, what makes Oregon a unique place to brand a company and be successful? As we talked to industry professionals we were informed that in… Continue Reading
We wanted to explore how Oregon brands have connected themselves with Oregon’s culture, ingraining themselves into the Oregon experience. These Oregon brands have successfully utilized Oregon’s attitude to brand themselves as a necessary part of the adventure. The culture and… Continue Reading
We began with our hearts set on defining Oregonians. We quickly realized that before we could make up our own stereotypes, we needed to analyze actual data. Our team essentially dove into account planning on a massive scale, separating ten different… Continue Reading
Though money is important, trust from the client is even more imperative. Jason Ehrlich, founder of Yonder, an advertising agency in Newberg, Oregon, believes that building a deep connection with the people who hired his agency is crucial for developing… Continue Reading
Made in Oregon’s mission statement claims that there are four distinguishable traits about Oregon that create the Oregon spirit. We felt that these traits, creative, earth friendliness, quality and adventure must be embedded in the brands that have been started… Continue Reading
There is something that lies in the undercurrent of all Oregon brands. Its true identity is unknown, but it is spoken of with a renegade spirit, as if it were a story of some mythical legend. It is this true… Continue Reading
Even the great brands lose steam. Become forgotten. Get lost behind an identity that has become mangled and confused. Often the brave pioneers and genius innovators cannot keep up when other brands dilute the market. After two and a half… Continue Reading