Even the great brands lose steam. Become forgotten. Get lost behind an identity that has become mangled and confused. Often the brave pioneers and genius innovators cannot keep up when other brands dilute the market. After two and a half… Continue Reading
All good advertising agencies believe in the power of ideas. After all, the ad world is commonly referred to as “the Idea Industry.” But if all these well-respected agencies have this one ideal in common, there must be something that… Continue Reading
Telling the truth isn’t always easy. Brand and product launch agency Yonder is founded in the tough role of truth-seeking. However, co-founder and president Jason Ehrlich describes his work as “incredible common sense.” Launched in 2012, Yonder has developed a… Continue Reading
The advertising industry today resides in a place that is unexplained to most. Outsiders of the creative process may find themselves asking: What do people in advertising really do? and Why do companies pay millions of dollars for campaigns? People… Continue Reading
The problem many companies experience is that their focus lies heavily on profits first and people second. This way of thinking is a sure-fire way to ruin a business. Jason Ehrlich, a skilled advertising professional who has experience with transforming… Continue Reading
Put on your imagination hats because it’s story time. It’s a nine-month European excursion in the 1970’s. (Cue The Who’s music) You’ve successfully helped your beau (translation: bae) save their parents from a refugee camp and this excursion is to… Continue Reading
Leatherman, a brand born from adversity in the mind of Tim Leatherman on July 7th, 1983, manufactures a variety of multi-purpose tools designed for the “do it yourselfer in everyone”. While traveling abroad, Leatherman was inspired to create a tool… Continue Reading
As an adventurer, you have to be prepared for the expected and the unexpected. Whether it be through the daily task of work or a once-in-a-lifetime risk taking experience, Leatherman allows their customers to hold adventure in their hands with… Continue Reading
I have heard that brands are storytellers. Brands tell their story in an incredibly unique way, moving people and making them feel a sense of affinity for a specific brand. After listening to Anthony Perez, creative director for Leatherman, I… Continue Reading
“Alis volat propriis” which is Latin for “She Flies With Her Own Wings” is Oregons’ state motto. Founded in 1859, Oregon and its residents have always exemplified timeless values such as environmental sustainability, exploration and self-sufficiency. A prime example of… Continue Reading