Make it in Oregon
How do you brand a state that is home to a population of 4,000,000 and a rich 200 year old history? We believe that the best way is to look at the successful brands that have established themselves here and… Continue Reading
Blog 2
Off to the Cabin: How advertising agencies build Trust with new clients.
Though money is important, trust from the client is even more imperative. Jason Ehrlich, founder of Yonder, an advertising agency in Newberg, Oregon, believes that building a deep connection with the people who hired his agency is crucial for developing… Continue Reading
Bravely Imagine
Even the great brands lose steam. Become forgotten. Get lost behind an identity that has become mangled and confused. Often the brave pioneers and genius innovators cannot keep up when other brands dilute the market. After two and a half… Continue Reading
It’s So Easy, It Feels Like Cheating
All good advertising agencies believe in the power of ideas. After all, the ad world is commonly referred to as “the Idea Industry.” But if all these well-respected agencies have this one ideal in common, there must be something that… Continue Reading
Build Trust or Bust
Telling the truth isn’t always easy. Brand and product launch agency Yonder is founded in the tough role of truth-seeking. However, co-founder and president Jason Ehrlich describes his work as “incredible common sense.” Launched in 2012, Yonder has developed a… Continue Reading
Evidence gone Yonder
The advertising industry today resides in a place that is unexplained to most. Outsiders of the creative process may find themselves asking: What do people in advertising really do? and Why do companies pay millions of dollars for campaigns? People… Continue Reading
Account Planning is the Key to Effective Advertising
The problem many companies experience is that their focus lies heavily on profits first and people second. This way of thinking is a sure-fire way to ruin a business. Jason Ehrlich, a skilled advertising professional who has experience with transforming… Continue Reading