Group 3 Creative Brief What’s the job? To encourage entrepreneurs outside of Portland to start a small business in the city because it is a place where unique startups continue to be successful. Who’s the audience? Yvon lives in Medford,… Continue Reading
Portland has layers of culture. The biggest sub-culture is food carts. Food carts are booming in downtown Portland and are spreading to other neighborhoods across the river. Entrepreneurs are joining many others on the opportunity to build their own business… Continue Reading
Whether you are a native to the area or from out of state, Portlandia is able to capture the quirks and weirdness that make up the city of Portland. It is an indie, satirical, sketch comedy show that is premiering its… Continue Reading
“Oregon is about quality, naturalist, and holistic living,” Bonnie Larson, marketer at GloryBee expressed regarding the desire of a true Oregon brand. However, Oregon is not just about nature and a hippy facade. Oregon is an innovative, pioneer-spirited, driven state… Continue Reading
Oregon is home to an environment that is ripe for innovation. It may stem from that shred of the pioneer spirit we all house in our DNA, or maybe it is that rebel attitude that causes us to have a… Continue Reading
There is something that lies in the undercurrent of all Oregon brands. Its true identity is unknown, but it is spoken of with a renegade spirit, as if it were a story of some mythical legend. It is this true… Continue Reading
The advertising industry today resides in a place that is unexplained to most. Outsiders of the creative process may find themselves asking: What do people in advertising really do? and Why do companies pay millions of dollars for campaigns? People… Continue Reading
I have heard that brands are storytellers. Brands tell their story in an incredibly unique way, moving people and making them feel a sense of affinity for a specific brand. After listening to Anthony Perez, creative director for Leatherman, I… Continue Reading