Whether you are a native to the area or from out of state, Portlandia is able to capture the quirks and weirdness that make up the city of Portland. It is an indie, satirical, sketch comedy show that is premiering its fifth season in January. The show is focused around the different characters that inhabit Portland as a parody and find the humor in the city’s flair. Portlandia creators understood their audience because many of the writers are from the area. They are aware that Portland’s left-field weirdness flourished amongst the community and would be a fun opportunity to poke fun at itself. The city and show are relatable, niche-driven, and accepting of all weirdos. Portlandia has become so successful because it is aware of its creative weird ambition that allows for everyone to be included and supported.
Physically Eugene is near the center of the state. Surrounded by mountains on one side and the Pacific Ocean on the other, Eugene is safely placed in the Willamette Valley. Here, we get a little bit of everything, especially when it comes to weather. But that is what is so special about a place like Eugene; it is all encompassing in many ways. This city of the west coast is a pit stop for travelers, building the community into a small melting pot.
There is a population of over 150,000 people in Eugene from various backgrounds. Eugene is filled with unique individuals that prosper in our accepting community.It has a unique culture and identity mixed with students, hippies, environmentalist, and entrepreneurs. A city that humbly achieves success.
Now that we have outlined Eugene’s real community, here is our parody. Eugenia! So you may be wondering, what is Eugenia? This is a show based in real understanding and values, just as Portlandia did before us. What separates us is that “underdog passion.” We are the little brother city to Portland. But don’t for one second underestimate what we bring to the table. In every episode of Eugenia, there will be a core promise to our audience, one that the can count on. This show will encompass the essence and air of Eugene to the best of our abilities
Our strength lies in the diversity of our people, and this will always be represented and prominent in the show. It is Eugenia’s promise of authenticity. You will recognize the characters on the screen as the guy riding his bike like a lunatic through campus, or vegan herbalist that judges your every move. There are many characters to Eugenia.
The Runner
Eugene is famous for Tracktown USA and all things in relation to it, including Nike. Running is a religion in Eugene.
The Hippie
We may not know his or her name, but the hippie is surely home in Eugene, especially the annual Country Fair. Whether they are political about sustainable farming, the free spirit who can’t help but constantly daydream, or the stoner who brags about his smoke rings; hippies are infamous in Eugene and throughout Oregon.
The Student
Whether you’re honor role or a future dropout, the student runs wild in Eugene. Individuals from all over the state clamor here and participate in our school’s spirit.
The Rain Lover
Everybody knows that person who actually enjoys walking outside and taking a second shower. Who refuses the umbrella, and embraces…
Eugenia is great example of what a successful Oregon Brand could be. This TV show would not only work in simply Portland and Eugene, but there could also be a “Bendia” “Roseburgia” or “Coos Bayia”. This format that Portlandia has created and what Eugenia does as well, is it sticks to a true Oregon foundation, one of which can not be copied by any other state. It is the connections across the state that charge this power, the neighborly supportive attitude, the freedom and acceptance of one another’s weirdness. A successful Oregon brand is one that knows where it came from and knows its audience. These brands will never be bottom-line driven. Oregon brands enjoy the process and allow for total innovation across all markets. Eugenia will be authentic and always true to that Oregon identity.
