Make it in Oregon
How do you brand a state that is home to a population of 4,000,000 and a rich 200 year old history? We believe that the best way is to look at the successful brands that have established themselves here and… Continue Reading
Month: December 2014
3 Things Dutch Bros. Did “Wrong”
Dutch Bros. is a brand that has stayed true to their Oregon roots by encompassing what it means to be a successful Oregon Brand: lifestyle, locality, and loyalty. We came up with 3 “wrongs” that makes Dutch Bros. the right… Continue Reading
The Land of the Pioneers
We wanted to take a historical approach to this project and look at the history of the Oregon Trail along with the history of a well-known Oregon brand, Danner. We believe that the rich history of the Oregon Trail complements… Continue Reading
Embrace Your Oregonality
Please click here for the full project Inspired by our research on Oregon brand identity, our team decided to build a model based on Oregon brand values and practices. We broke this down into 5 words: Sustainable, Weird, Independent, Rebellious… Continue Reading
EUGENIA
Whether you are a native to the area or from out of state, Portlandia is able to capture the quirks and weirdness that make up the city of Portland. It is an indie, satirical, sketch comedy show that is premiering its… Continue Reading
Oregon: The Home of Craft Brewing
OregonBrews.com Oregon is Beer At Oregonbrews.com we created an interactive platform to shine light on the elements that have enabled the success of the craft brew market in Oregon for our target audience, aspiring brewers attempting to enter the market. Touching… Continue Reading