Central Oregon: The Silicon Valley of the PNW By Allie Hardy | Jocelyn Otani |Karissa Wilburn | Harley Garner | Sam Saunders In Central Oregon, young entrepreneurs can find an ideal home to establish their brand by making use of the… Continue Reading
Eastern Oregon: A Treasure Ready To Be Found. Rooted in history; growing from necessity. Eastern Oregon is home to brands that develop the region and bridge the gap between old and new. These brands fulfill the needs of the people… Continue Reading
“If Pinot Noir is the Peter Parker of grapes, the Willamette Valley is the irradiated spider. Here, soil and climate give the wines muscle, depth and—at times—super powers.” Introduction Red wine connoisseurs, this one’s for you. The Willamette Valley is… Continue Reading
The Oregon Coast is best described as diverse. Each section of the coast has its own flair that adds to the unique qualities the Oregon Coast has to offer. From the north all the way down south, Oregon’s coastal range… Continue Reading
How do you brand a state that is home to a population of 4,000,000 and a rich 200 year old history? We believe that the best way is to look at the successful brands that have established themselves here and… Continue Reading
Dutch Bros. is a brand that has stayed true to their Oregon roots by encompassing what it means to be a successful Oregon Brand: lifestyle, locality, and loyalty. We came up with 3 “wrongs” that makes Dutch Bros. the right… Continue Reading
We wanted to take a historical approach to this project and look at the history of the Oregon Trail along with the history of a well-known Oregon brand, Danner. We believe that the rich history of the Oregon Trail complements… Continue Reading
Please click here for the full project Inspired by our research on Oregon brand identity, our team decided to build a model based on Oregon brand values and practices. We broke this down into 5 words: Sustainable, Weird, Independent, Rebellious… Continue Reading
Whether you are a native to the area or from out of state, Portlandia is able to capture the quirks and weirdness that make up the city of Portland. It is an indie, satirical, sketch comedy show that is premiering its… Continue Reading
OregonBrews.com Oregon is Beer At Oregonbrews.com we created an interactive platform to shine light on the elements that have enabled the success of the craft brew market in Oregon for our target audience, aspiring brewers attempting to enter the market. Touching… Continue Reading