Background When we started researching the Willamette Valley, the one thing that we continuously found was how incredible the Pinot Noir was. We found numerous wine magazines and articles praising the quality of the wine. We decided to prove that… Continue Reading
“If Pinot Noir is the Peter Parker of grapes, the Willamette Valley is the irradiated spider. Here, soil and climate give the wines muscle, depth and—at times—super powers.” Introduction Red wine connoisseurs, this one’s for you. The Willamette Valley is… Continue Reading
Please click here for the full project Inspired by our research on Oregon brand identity, our team decided to build a model based on Oregon brand values and practices. We broke this down into 5 words: Sustainable, Weird, Independent, Rebellious… Continue Reading
GloryBee took flight out of the garage of Dick and Pat Turanski in 1975. Firmly founded in Christian values, GloryBee aims to not only educate people about healthy living, but also provides quality natural ingredients for their consumers. Apart from… Continue Reading
There is a strong sense of entrepreneurial spirit on the west coast. Especially in Oregon, where risks are taken in the hopes of succeeding with nontraditional concepts. An Oregon native, Michael Morrow found this rebellious spirit by creating his… Continue Reading
We began with our hearts set on defining Oregonians. We quickly realized that before we could make up our own stereotypes, we needed to analyze actual data. Our team essentially dove into account planning on a massive scale, separating ten different… Continue Reading
Telling the truth isn’t always easy. Brand and product launch agency Yonder is founded in the tough role of truth-seeking. However, co-founder and president Jason Ehrlich describes his work as “incredible common sense.” Launched in 2012, Yonder has developed a… Continue Reading
Put on your imagination hats because it’s story time. It’s a nine-month European excursion in the 1970’s. (Cue The Who’s music) You’ve successfully helped your beau (translation: bae) save their parents from a refugee camp and this excursion is to… Continue Reading